Part of “Five Experiments to Understand Google Adx Better” In our previous post, we discussed a bit about Google First Look. Let us explore some more aspects of this here. To get us started, let us understand what passback impressions are. Let’s say, you have an ad network or SSP set up with Google Ad […]
Experiment 4: Does stopping open-auction give better results overall in certain scenario & if so, why?
Part of “Five Experiments to Understand Google Adx Better” To understand open auctions better, it is important to have a bit of background knowledge on DFP’s Dynamic Allocation and its line-item priority flow. In Google Ad Manager (formerly, Google DFP), there are different types of line-items from which Ad Manager will decide which impression to […]
Part of “Five Experiments to Understand Google Adx Better” When it comes to Google AdX pricing, we all know that pricing rules are one of the most effective tools that the publishers have with optimizing their yield and we have been discussing various strategies to arrive at the right floor price so that publishers can […]