Experiment 4: Does stopping open-auction give better results overall in certain scenario & if so, why?

Part of “Five Experiments to Understand Google Adx Better” To understand open auctions better, it is important to have a bit of background knowledge on DFP’s Dynamic Allocation and its line-item priority flow. In Google Ad Manager (formerly, Google DFP), there are different types of line-items from which Ad Manager will decide which impression to […]

Experiment 2: Is running Anonymous floors hurting you?

If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing rules, where they allow you to set minimum price for your inventory below which Advertisers are not allowed to bid. But there is more to it. Let’s dive into some details. Publishers can set pricing […]

Five Experiments to Understand Google Adx Better

Google Adx is the market leader among Ad Exchanges & SSPs and digital publishers are increasingly relying on Google Adx for their programmatic monetization. Given Google’s scale & popularity, you’d think that Adx is a fully transparent platform which gives full control to publishers when they put up their ad-inventory for auctions. In reality, what […]

Marrying Visualization & Collaboration

Data analysis shouldn’t be an isolated task — that’s why Tercept has released a suit of collaboration tools. On Tercept, team members are now able to share data and forward easy-to-digest visualizations to others who could gain value from the data. Making sure everyone understands the data and is able to make informed decisions is […]

Introduction to Floor Price Optimisation.

One of the most important optimisation methods for Publishers using Google Ad Exchange is Floor Price Optimisation through Google Ad Exchange Pricing Rules. This is where publishers can set a minimum floor price for their inventory below which advertisers won’t be able to bid. So pricing rules play an important role in influencing ad revenue […]

We’ve added support for Facebook Video Analytics.

You can now track your Facebook Video level metrics like reach & engagement, video retention metrics, auto-play vs click-to-play stats, segment the data by fans vs non-fans, etc. You can measure video views, unique video views, understand which parts of your video are most engaging & least engaging to your audience, understand your audiences appetite […]

Introducing YouTube Analytics

We’re sharing a key update about Tercept Unified Analytics: We’ve added support for YouTube Analytics. You can now track your Video & Playlist Stats like No. of Views, Avg. View Duration across Playback locations, Device Types, Traffic Sources and Countries among others. You can also track your Ad, Video & Asset Monetization Stats like Earnings, […]