Features you cannot do without for Analytical Reporting

Analytical reporting uses qualitative and quantitative data to enable strategists to make data driven decisions based on evidence and analytics. These decisions impact a company for better or worse. Here are 5 features you cannot do without for Analytical Reporting: Visualize your data to understand trends and see dips: Visual summary of information makes it […]

Marrying Visualization & Collaboration

Data analysis shouldn’t be an isolated task — that’s why Tercept has released a suit of collaboration tools. On Tercept, team members are now able to share data and forward easy-to-digest visualizations to others who could gain value from the data. Making sure everyone understands the data and is able to make informed decisions is […]

We’ve added support for Facebook Video Analytics.

You can now track your Facebook Video level metrics like reach & engagement, video retention metrics, auto-play vs click-to-play stats, segment the data by fans vs non-fans, etc. You can measure video views, unique video views, understand which parts of your video are most engaging & least engaging to your audience, understand your audiences appetite […]

Introducing YouTube Analytics

We’re sharing a key update about Tercept Unified Analytics: We’ve added support for YouTube Analytics. You can now track your Video & Playlist Stats like No. of Views, Avg. View Duration across Playback locations, Device Types, Traffic Sources and Countries among others. You can also track your Ad, Video & Asset Monetization Stats like Earnings, […]

RTK.IO: New Data Connection

We’ve added support for RTK.IO: A leader in header bidding technology, RTK provides a platform for managing header bidding, real time bidding (RTB), and ad operations. From an integrated user interface, you can configure, install, and implement a complete header bidding solution across your sites while also leveraging real-time highly flexible analytics. You can take […]

Introducing our most sought-after feature yet: Custom Groupings

We just released our most sought-after feature yet: Custom Groupings Our customers have been asking us to provide a feature where they are able to define their own customized groupings of any dimension. For example: Many of our customers get traffic from multiple countries. However, it does not make sense to analyse data across 200 […]