How to create a best-in-class monetization analytics setup?

Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize their revenues. This leads to ominous challenges around managing all the data and staying on top of things. In today’s business scenario, monetization teams are increasingly expected to do more with less. So, setting up a top-notch analytics […]

Experiment 4: Does stopping open-auction give better results overall in certain scenario & if so, why?

Part of “Five Experiments to Understand Google Adx Better” To understand open auctions better, it is important to have a bit of background knowledge on DFP’s Dynamic Allocation and its line-item priority flow. In Google Ad Manager (formerly, Google DFP), there are different types of line-items from which Ad Manager will decide which impression to […]

Experiment 2: Is running Anonymous floors hurting you?

If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing rules, where they allow you to set minimum price for your inventory below which Advertisers are not allowed to bid. But there is more to it. Let’s dive into some details. Publishers can set pricing […]

Five Experiments to Understand Google Adx Better

Google Adx is the market leader among Ad Exchanges & SSPs and digital publishers are increasingly relying on Google Adx for their programmatic monetization. Given Google’s scale & popularity, you’d think that Adx is a fully transparent platform which gives full control to publishers when they put up their ad-inventory for auctions. In reality, what […]