Data Automation & Predictive Analytics Platform for Digital Marketers & Publishers

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Our Customers

We're trusted by several industry leaders.

  • Tercept's analytics driven ad revenue optimization product has helped Quikr improve it's ad revenues by up to 25% on several key adunits. Tercept is a reliable partner and we plan to scale up the engagement across all our inventory.

    Vineet Sehgal, Chief Marketing Officer, QuikrVineet Sehgal, Chief Marketing Officer, Quikr
  • Tercept is our go-to platform for all our ad monetization data. It has significantly improved data accuracy & reduced manual overhead for us. Tercept's support has been very fast and their expertise in programmatic advertising has helped us resolve many issues.

    Vipul Bathwal, Head of Strategy & Monetization, Gaana.comVipul Bathwal, Head of Strategy & Monetization, Gaana.com
  • Within a few months, Tercept has been able to more than double eBay's Revenue from Google Adx through automated price floor optimization.

    Anish Nair, Manager – Programmatic, eBay IndiaAnish Nair, Manager – Programmatic, eBay India
  • Tercept's Unified Analytics Platform has helped us save a lot of time aggregating data across all our partners. They have a flexible, user friendly & reliable platform which is conducive for in-depth analysis. The Tercept team has been very responsive and has helped us quickly setup many custom metrics which we track on a regular basis.

    Karthik Iyer, VP Product, CureJoyKarthik Iyer, VP Product, CureJoy

Products

TERCEPT UNIFIED ANALYTICS FOR PUBLISHERS & MARKETERS



All your monetization data (adservers, adexchanges, adnetworks, SSPs), all your analytics data (GA/Omniture, Firebase, Mixpanel, Localytics) & all your social media & marketing data (FB marketing, AdWords, LinkedIn, Twitter, Bing, SMS ads, Emailers): automatically aggregated & organized in one single pivot style dashboard. You can also setup & track custom metrics like PageRPM, Ad Spend Vs Ad Revenue, CPM by GA Page Category, CAC, ROI, ROAS, etc.
With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.

100s of Data Connections with leading AdServers, AdExchanges, SSPs, AdNetworks, Analytics Platforms, Social Media, Marketing & Advertising Platforms

Data normalization, Unification of Dimensions & Metrics for OLAP analysis

Powerful pivot style analytics, charting & visualization

Automatically send data in real-time into Google Data Studio, Google Spreadsheets, Tableau or Any BI tool of your choice

Data that is always up to date & at your finger tips

Automatically create custom groupings of countries, adunits, etc for efficient analysis

We’ve made it super easy to get started – click a few buttons & start seeing your data within 5 minutes on the Tercept dashboard. (No integrations required).

Boost your optimization teams productivity & maximise your returns today!

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TERCEPT AD REVENUE OPTIMIZATION FOR PUBLISHERS


Second price auctions create a big gap between what the buyer is willing to pay and what the publisher ends up earning. Pricing floors is a key lever under the publisher’s control to optimize programmatic revenues. However, setting the right pricing floor requires deep analysis & constant monitoring. Under-pricing or over-pricing can result in dramatic fluctuations in Revenue.

Machine learning algorithms that optimize price floors for your existing demand stack (Adexchanges & SSPs like Adx, Appnexus, Rubicon, etc)

Fully automated & real-time

Optimization at a granular level, by crunching GBs of data & analyzing buying patterns

A/B testing of multiple price floors simultaneously & setting the perfect floor at any point in time

Proven & consistent approach to improving your programmatic Revenues

Beat the demand side using best in class prediction algorithms & big data tech

Tercept’s Dynamic Pricing Technology can boost your Yield & CPMs by more than 100%. No new demand, no new integrations, higher CPMs & Revenue!

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From Our Blog

Contact Us

Reach us at hello@tercept.com

+1 408 3299 408
340 S Lemon Ave #4041 Walnut CA 91789
+91 99163 27821
168/C, 4th Main, JP Nagar 3rd Phase, Bangalore –      560078.

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