Data Automation & Predictive Analytics Platform for Digital Publishers

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Our Customers

We're trusted by several industry leaders.

  • With Tercept’s machine learning driven auction level pricing, our inventory is priced better to ensure we are not leaving money on the table. Tercept has delivered a revenue uplift of about 30% on our Google Adx monetization.

    Porush Jain, Founder & CEO, SporteKeedaPorush Jain, Founder & CEO, SporteKeeda
  • Tercept's analytics driven ad revenue optimization product has helped Quikr improve it's ad revenues by up to 25% on several key adunits. Tercept is a reliable partner and we plan to scale up the engagement across all our inventory.

    Vineet Sehgal, Chief Marketing Officer, QuikrVineet Sehgal, Chief Marketing Officer, Quikr
  • Tercept is our go-to platform for all our ad monetization data. It has significantly improved data accuracy & reduced manual overhead for us. Tercept's support has been very fast and their expertise in programmatic advertising has helped us resolve many issues.

    Vipul Bathwal, Head of Strategy & Monetization, Gaana.comVipul Bathwal, Head of Strategy & Monetization, Gaana.com
  • Within a few months, Tercept has been able to more than double eBay's Revenue from Google Adx through automated ad revenue optimization.

    Anish Nair, Manager – Programmatic, eBay IndiaAnish Nair, Manager – Programmatic, eBay India
  • Tercept's Unified Analytics Platform has helped us save a lot of time aggregating data across all our partners. They have a flexible, user friendly & reliable platform which is conducive for in-depth analysis. The Tercept team has been very responsive and has helped us quickly setup many custom metrics which we track on a regular basis.

    Karthik Iyer, VP Product, CureJoyKarthik Iyer, VP Product, CureJoy
  • Tercept has quickly become our single source of all data and allows us to perform more insightful analysis easily. They have a great dashboard & very responsive support. Tercept saves us several hours everyday!

    Veena Ashiya, CEO, MonrowVeena Ashiya, CEO, Monrow

Products

TERCEPT UNIFIED ANALYTICS FOR PUBLISHERS


All your monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all your analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) & all your social media & marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers): automatically aggregated & organized in one single pivot style dashboard. You can also easily setup data transformations & track custom metrics like PageRPM, Session RPM, Section RPM, etc as well as automatically send data into visualization dashboards (Tableau, Looker, Google Studio) & predefined Google Spreadsheets.

With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.

100s of Data Connections with leading AdServers, AdExchanges, SSPs, AdNetworks, Analytics Platforms, Social Media, Marketing & Advertising Platforms

Data normalization, Unification of Dimensions & Metrics for OLAP analysis

Powerful pivot style analytics, charting & visualization

Automatically send data in real-time into Google Data Studio, Google Spreadsheets, Tableau or Any BI tool of your choice

Data that is always up to date & at your finger tips

Automatically create custom groupings of countries, adunits, etc for efficient analysis

We’ve made it super easy to get started – click a few buttons & start seeing your data within 5 minutes on the Tercept dashboard. (No integrations required).

Boost your optimization teams productivity & maximise your returns today!

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TERCEPT AD REVENUE OPTIMIZATION FOR PUBLISHERS

 

Pricing is the only lever under the publisher’s control to optimize programmatic revenues. However, the way publishers price their programmatic inventory is fundamentally flawed. 1. They set prices based on contextual variables like AdUnit, Geo, Device, etc and 2. They set prices manually and optimize occasionally. In complete contrast, the buy side prices every individual auction in real-time based and primarily uses behavioral variables to price auctions.

Tercept fixes the above problem by completely automating pricing for the publisher’s programmatic inventory so that we can place a real-time dynamic price on behalf of the publisher for every individual auction that an ad exchange runs. Further, we use 100s of variables (behavioral as well as contextual variables) and run machine learning algorithms on tons of historical data to determine the right price for every individual user and every individual auction. This gives an instant boost in the yield for the publisher from its programmatic partners due to much better auction outcomes.

 

Machine learning algorithms that optimize price floors for your existing demand stack (Adexchanges & SSPs like Adx, Appnexus, Rubicon, etc)

Fully automated & real-time

Optimization at a granular level, by crunching GBs of data & analyzing buying patterns

A/B testing of multiple price floors simultaneously & setting the perfect floor at any point in time

Proven & consistent approach to improving your programmatic Revenues

Beat the demand side using best in class prediction algorithms & big data tech

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Tercept’s Dynamic Pricing Technology can boost your Yield & CPMs by up to 100%. No new demand, no new integrations, higher CPMs & Revenue!

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Reach us at hello@tercept.com

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