Machine Learning Driven Ad Revenue Analytics & Optimization for Digital Publishers

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Our Customers

We're trusted by several industry leaders.

  • Within a few months, Tercept has been able to more than double eBay's Revenue from Google Adx through automated price floor optimization.

    Anish Nair, Manager – Programmatic, eBay IndiaAnish Nair, Manager – Programmatic, eBay India
  • Tercept's Unified Analytics Platform has helped us save a lot of time aggregating data across all our monetization partners. They have a flexible, user friendly & reliable platform which is conducive for in-depth analysis. The Tercept team has been very responsive and has helped us quickly setup many custom metrics which we track on a regular basis.

    Karthik Iyer, VP Product, CureJoyKarthik Iyer, VP Product, CureJoy

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TERCEPT AD REVENUE OPTIMIZATION


Second price auctions create a big gap between what the buyer is willing to pay and what the publisher ends up earning. Pricing floors is a key lever under the publisher’s control to optimize programmatic revenues. However, setting the right pricing floor requires deep analysis & constant monitoring. Under-pricing or over-pricing can result in dramatic fluctuations in Revenue.

Machine learning algorithms that optimize price floors for your existing demand stack (Adexchanges & SSPs like Adx, Appnexus, Rubicon, etc)

Fully automated & real-time

Optimization at a granular level, by crunching GBs of data & analyzing buying patterns

A/B testing of multiple price floors simultaneously & setting the perfect floor at any point in time

Proven & consistent approach to improving your programmatic Revenues

Beat the demand side using best in class prediction algorithms & big data tech

Tercept’s Dynamic Pricing Technology can boost your Yield & CPMs by more than 100%. No new demand, no new integrations, higher CPMs & Revenue!

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TERCEPT UNIFIED ANALYTICS



All your monetization data (adservers, adexchanges, adnetworks, SSPs), all your analytics data (GA/Omniture, Firebase, Mixpanel, Localytics) & all your marketing data (FB marketing, Adwords): automatically aggregated & organized in one single pivot style dashboard. You can also setup & track custom metrics like PageRPM, Ad Spend Vs Ad Revenue, CPM by GA Page Category, etc.

With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.

100s of Data Connections with leading AdServers, AdExchanges, SSPs, AdNetworks, Analytics Platform, Marketing & Advertising Platforms

Data normalization, Unification of Dimensions & Metrics for OLAP analysis

Powerful pivot style analytics, charting & visualization

Automatically send data in real-time into Google Data Studio, Google Spreadsheets, Tableau or Any BI tool of your choice

Data that is always up to date & at your finger tips

Automatically create custom groupings of countries, adunits, etc for efficient analysis

We’ve made it super easy to get started – click a few buttons & start seeing your data within 5 minutes on the Tercept dashboard. (No integrations required).

Boost your monetization teams’​ productivity & optimize your programmatic efforts today!

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Contact Us

Reach us at hello@tercept.com

+1 408 3299 408
340 S Lemon Ave #4041 Walnut CA 91789
+91 99163 27821
20, Sannidhi Rd, Basavanagudi, Bangalore 560004.

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