Data Automation & Predictive Analytics Platform for Digital Publishers

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Our Customers

We're trusted by several industry leaders.

  • Tercept allows us to integrate and consolidate our programmatic reporting capabilities across multiple vendors, saving us development time so we can focus more on the real analysis. The customer support is usually helpful and responsive when issues are escalated

    Yong Chang Yi, Data Analytics Director, CarousellYong Chang Yi, Data Analytics Director, Carousell
  • With Tercept’s machine learning driven auction level pricing, our inventory is priced better to ensure we are not leaving money on the table. Tercept has delivered a revenue uplift of about 30% on our Google Adx monetization.

    Porush Jain, Founder & CEO, SporteKeedaPorush Jain, Founder & CEO, SporteKeeda
  • Tercept's analytics driven ad revenue optimization product has helped Quikr improve it's ad revenues by up to 25% on several key adunits. Tercept is a reliable partner and we plan to scale up the engagement across all our inventory.

    Vineet Sehgal, Chief Marketing Officer, QuikrVineet Sehgal, Chief Marketing Officer, Quikr
  • Tercept is our go-to platform for all our ad monetization data. It has significantly improved data accuracy & reduced manual overhead for us. Tercept's support has been very fast and their expertise in programmatic advertising has helped us resolve many issues.

    Vipul Bathwal, Head of Strategy & Monetization, Gaana.comVipul Bathwal, Head of Strategy & Monetization, Gaana.com
  • Within a few months, Tercept has been able to more than double eBay's Revenue from Google Adx through automated ad revenue optimization.

    Anish Nair, Manager – Programmatic, eBay IndiaAnish Nair, Manager – Programmatic, eBay India
  • Tercept's Unified Analytics Platform has helped us save a lot of time aggregating data across all our partners. They have a flexible, user friendly & reliable platform which is conducive for in-depth analysis. The Tercept team has been very responsive and has helped us quickly setup many custom metrics which we track on a regular basis.

    Karthik Iyer, VP Product, CureJoyKarthik Iyer, VP Product, CureJoy
  • Tercept has quickly become our single source of all data and allows us to perform more insightful analysis easily. They have a great dashboard & very responsive support. Tercept saves us several hours everyday!

    Veena Ashiya, CEO, MonrowVeena Ashiya, CEO, Monrow
  • Simple & effective product to get a unified reporting view for monetization and customer support is great

    Abhinav Prakash, Lead-Revenue & Growth, InMobiAbhinav Prakash, Lead-Revenue & Growth, InMobi

Products

TERCEPT DIRECT & PROGRAMMATIC AD REVENUE OPTIMIZATION

 

Tercept’s machine learning technology helps marquee publishers like XE.com, LaOpinion, NewsWeek Group, Times of India, NDTV, DailyHunt & eBay boost their direct & programmatic ad revenues through user scoring, real-time pricing & automated optimization.

Publishers’ direct campaign optimization strategy is obsolete. It is done manually & using basic variables like Frequency cap, AdUnit, Geo & Device/OS. Tercept uses 30+ variables to score users, enables publishers to target their direct campaigns to specific users & automatically boost the performance. Better deliverables result in higher CPMs & more budgets.

Publishers’ programmatic inventory pricing is fundamentally broken as it is being done manually & based on contextual variables (adunit, size, geo, device) – as opposed to the buy side, which uses automated bidding algorithms & user level data for pricing. Tercept fixes this by fully automating pricing & scoring users behavioral variables thereby delivering a huge revenue boost.

 

Machine learning algorithms that optimize price floors for your existing demand stack (Adexchanges & SSPs like Adx, Appnexus, Rubicon, etc)

Fully automated & real-time

Optimization at a granular level, by crunching GBs of data & analyzing buying patterns

A/B testing of multiple price floors simultaneously & setting the perfect floor at any point in time

Proven & consistent approach to improving your programmatic Revenues

Beat the demand side using best in class prediction algorithms & big data tech

With Tercept – Your direct campaigns deliver better results, you can command better CPMs & higher budgets. Your programmatic inventory pricing gets a booster shot, so you make more revenue from your partners.

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TERCEPT UNIFIED ANALYTICS FOR PUBLISHERS

 

All your monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all your analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) & all your social media & marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers): automatically aggregated & organized in one single pivot style dashboard. You can also easily setup data transformations & track custom metrics like PageRPM, Session RPM, Section RPM, etc as well as automatically send data into visualization dashboards (Tableau, Looker, Google Studio) & predefined Google Spreadsheets.

With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.

100s of Data Connections with leading AdServers, AdExchanges, SSPs, AdNetworks, Analytics Platforms, Social Media, Marketing & Advertising Platforms

Data normalization, Unification of Dimensions & Metrics for OLAP analysis

Powerful pivot style analytics, charting & visualization

Automatically send data in real-time into Google Data Studio, Google Spreadsheets, Tableau or Any BI tool of your choice

Data that is always up to date & at your finger tips

Automatically create custom groupings of countries, adunits, etc for efficient analysis

We’ve made it super easy to get started – click a few buttons & start seeing your data within 5 minutes on the Tercept dashboard. (No integrations required).

Boost your optimization teams productivity & maximise your returns today!

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From Our Blog

Contact Us

Reach us at hello@tercept.com

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