What is AB Testing Vs Pre-Post testing? Pros & Cons?
As a publisher, what if you could set different floor prices in parallel (Google AdX Floor Prices) for the same…
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Tercept's analytics driven ad revenue optimization product has helped Quikr improve it's ad revenues by up to 25% on several key adunits. Tercept is a reliable partner and we plan to scale up the engagement across all our inventory.
Vineet Sehgal, Chief Marketing Officer, QuikrTercept is our go-to platform for all our ad monetization data. It has significantly improved data accuracy & reduced manual overhead for us. Tercept's support has been very fast and their expertise in programmatic advertising has helped us resolve many issues.
Vipul Bathwal, Head of Strategy & Monetization, Gaana.comWithin a few months, Tercept has been able to more than double eBay's Revenue from Google Adx through automated ad revenue optimization.
Anish Nair, Manager – Programmatic, eBay IndiaTercept's Unified Analytics Platform has helped us save a lot of time aggregating data across all our partners. They have a flexible, user friendly & reliable platform which is conducive for in-depth analysis. The Tercept team has been very responsive and has helped us quickly setup many custom metrics which we track on a regular basis.
Karthik Iyer, VP Product, CureJoyTercept has quickly become our single source of all data and allows us to perform more insightful analysis easily. They have a great dashboard & very responsive support. Tercept saves us several hours everyday!
Veena Ashiya, CEO, Monrow
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Second price auctions create a big gap between what the buyer is willing to pay and what the publisher ends up earning. Pricing floors is a key lever under the publisher’s control to optimize programmatic revenues. However, setting the right pricing floor requires deep analysis & constant monitoring. Under-pricing or over-pricing can result in dramatic fluctuations in Revenue.
Machine learning algorithms that optimize price floors for your existing demand stack (Adexchanges & SSPs like Adx, Appnexus, Rubicon, etc)
Fully automated & real-time
Optimization at a granular level, by crunching GBs of data & analyzing buying patterns
A/B testing of multiple price floors simultaneously & setting the perfect floor at any point in time
Proven & consistent approach to improving your programmatic Revenues
Beat the demand side using best in class prediction algorithms & big data tech
Tercept’s Dynamic Pricing Technology can boost your Yield & CPMs by more than 100%. No new demand, no new integrations, higher CPMs & Revenue!
Get a free trial after the demo.
As a publisher, what if you could set different floor prices in parallel (Google AdX Floor Prices) for the same…
Data analysis shouldn't be an isolated task -- that's why Tercept has released a suit of collaboration tools. On Tercept,…
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