All your monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all your analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) & all your social media & marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers): automatically aggregated & organized in one single pivot style dashboard. You can also easily setup data transformations & track custom metrics like PageRPM, Session RPM, Section RPM, etc as well as automatically send data into visualization dashboards (Tableau, Looker, Google Studio) & predefined Google Spreadsheets.

With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.

Pricing is the only lever under the publisher’s control to optimize programmatic revenues. However, the way publishers price their programmatic inventory is fundamentally flawed. 1. They set prices based on contextual variables like AdUnit, Geo, Device, etc and 2. They set prices manually and optimize occasionally. In complete contrast, the buy side prices every individual auction in real-time based and primarily uses behavioral variables to price auctions.

Tercept fixes the above problem by completely automating pricing for the publisher’s programmatic inventory so that we can place a real-time dynamic price on behalf of the publisher for every individual auction that an ad exchange runs. Further, we use 100s of variables (behavioral as well as contextual variables) and run machine learning algorithms on tons of historical data to determine the right price for every individual user and every individual auction. This gives an instant boost in the yield for the publisher from its programmatic partners due to much better auction outcomes.