Understand the strong link between Bid Metrics & Pricing Rules
We have discussed about Google Ad Exchange pricing rules many times and the opportunity it throws for Publishers. It is…
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With Tercept’s machine learning driven auction level pricing, our inventory is priced better to ensure we are not leaving money on the table. Tercept has delivered a revenue uplift of about 30% on our Google Adx monetization.
Porush Jain, Founder & CEO, SporteKeedaTercept's analytics driven ad revenue optimization product has helped Quikr improve it's ad revenues by up to 25% on several key adunits. Tercept is a reliable partner and we plan to scale up the engagement across all our inventory.
Vineet Sehgal, Chief Marketing Officer, QuikrTercept is our go-to platform for all our ad monetization data. It has significantly improved data accuracy & reduced manual overhead for us. Tercept's support has been very fast and their expertise in programmatic advertising has helped us resolve many issues.
Vipul Bathwal, Head of Strategy & Monetization, Gaana.comWithin a few months, Tercept has been able to more than double eBay's Revenue from Google Adx through automated ad revenue optimization.
Anish Nair, Manager – Programmatic, eBay IndiaTercept's Unified Analytics Platform has helped us save a lot of time aggregating data across all our partners. They have a flexible, user friendly & reliable platform which is conducive for in-depth analysis. The Tercept team has been very responsive and has helped us quickly setup many custom metrics which we track on a regular basis.
Karthik Iyer, VP Product, CureJoyTercept has quickly become our single source of all data and allows us to perform more insightful analysis easily. They have a great dashboard & very responsive support. Tercept saves us several hours everyday!
Veena Ashiya, CEO, Monrow
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Second price auctions create a big gap between what the buyer is willing to pay and what the publisher ends up earning. Pricing floors is a key lever under the publisher’s control to optimize programmatic revenues. However, setting the right pricing floor requires deep analysis & constant monitoring. Under-pricing or over-pricing can result in dramatic fluctuations in Revenue.
Machine learning algorithms that optimize price floors for your existing demand stack (Adexchanges & SSPs like Adx, Appnexus, Rubicon, etc)
Fully automated & real-time
Optimization at a granular level, by crunching GBs of data & analyzing buying patterns
A/B testing of multiple price floors simultaneously & setting the perfect floor at any point in time
Proven & consistent approach to improving your programmatic Revenues
Beat the demand side using best in class prediction algorithms & big data tech
Tercept’s Dynamic Pricing Technology can boost your Yield & CPMs by more than 100%. No new demand, no new integrations, higher CPMs & Revenue!
Get a free trial after the demo.
We have discussed about Google Ad Exchange pricing rules many times and the opportunity it throws for Publishers. It is…
Part of “Five Experiments to Understand Google Adx Better” In our previous post, we discussed a bit about Google First…
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