Google recently announced that they would move Google Ad Exchange auctions to first price from their current method of second…
With Tercept’s machine learning driven auction level pricing, our inventory is priced better to ensure we are not leaving money on the table. Tercept has delivered a revenue uplift of about 30% on our Google Adx monetization.
Tercept's analytics driven ad revenue optimization product has helped Quikr improve it's ad revenues by up to 25% on several key adunits. Tercept is a reliable partner and we plan to scale up the engagement across all our inventory.
Tercept is our go-to platform for all our ad monetization data. It has significantly improved data accuracy & reduced manual overhead for us. Tercept's support has been very fast and their expertise in programmatic advertising has helped us resolve many issues.
Within a few months, Tercept has been able to more than double eBay's Revenue from Google Adx through automated ad revenue optimization.
Tercept's Unified Analytics Platform has helped us save a lot of time aggregating data across all our partners. They have a flexible, user friendly & reliable platform which is conducive for in-depth analysis. The Tercept team has been very responsive and has helped us quickly setup many custom metrics which we track on a regular basis.
Tercept has quickly become our single source of all data and allows us to perform more insightful analysis easily. They have a great dashboard & very responsive support. Tercept saves us several hours everyday!
All your monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all your analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) & all your social media & marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers): automatically aggregated & organized in one single pivot style dashboard. You can also easily setup data transformations & track custom metrics like PageRPM, Session RPM, Section RPM, etc as well as automatically send data into visualization dashboards (Tableau, Looker, Google Studio) & predefined Google Spreadsheets.
With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.
Pricing is the only lever under the publisher’s control to optimize programmatic revenues. However, the way publishers price their programmatic inventory is fundamentally flawed. 1. They set prices based on contextual variables like AdUnit, Geo, Device, etc and 2. They set prices manually and optimize occasionally. In complete contrast, the buy side prices every individual auction in real-time based and primarily uses behavioral variables to price auctions.
Tercept fixes the above problem by completely automating pricing for the publisher’s programmatic inventory so that we can place a real-time dynamic price on behalf of the publisher for every individual auction that an ad exchange runs. Further, we use 100s of variables (behavioral as well as contextual variables) and run machine learning algorithms on tons of historical data to determine the right price for every individual user and every individual auction. This gives an instant boost in the yield for the publisher from its programmatic partners due to much better auction outcomes.
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