Second price auctions create a big gap between what the buyer is willing to pay and what the publisher ends up earning. Pricing floors is a key lever under the publisher’s control to optimize programmatic revenues. However, setting the right pricing floor requires deep analysis & constant monitoring. Under-pricing or over-pricing can result in dramatic fluctuations in Revenue.

All your monetization data (adservers, adexchanges, adnetworks, SSPs), all your analytics data (GA/Omniture, Firebase, Mixpanel, Localytics) & all your marketing data (FB marketing, Adwords): automatically aggregated & organized in one single pivot style dashboard. You can also setup & track custom metrics like PageRPM, Ad Spend Vs Ad Revenue, CPM by GA Page Category, etc.

With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.