Performance Data Platform
For Digital Publishers
Data Automation
Real Time User Scoring
Automated Algorithm Driven Optimization
Tercept allows us to integrate and consolidate our programmatic reporting capabilities across multiple vendors, saving us development time so we can focus more on the real analysis. The customer support is usually helpful and responsive when issues are escalated.
Yong Chang Yi, Data Analytics Director, CarousellWith Tercept’s user scoring technology, we have been able to double the CTR & improve viewability by 50% for our direct campaigns leading to better deliverables for advertisers.
Porush Jain, Founder & CEO, SporteKeedaTercept’s analytics product has helped Quikr improve it’s ad revenues by up to 25% on several key adunits. Tercept is a reliable partner and we plan to scale up the engagement across all our inventory.
Vineet Sehgal, Chief Marketing Officer, QuikrTercept is our go-to platform for all our ad monetization data. It has significantly improved data accuracy & reduced manual overhead for us. Tercept's support has been very fast and their expertise in programmatic advertising has helped us resolve many issues.
Vipul Bathwal, Head of Strategy & Monetization, Gaana.comWithin a few months, Tercept enabled us to more than double eBay’s Revenue from Google Adx through price optimizations.
Anish Nair, Manager – Programmatic, eBay IndiaSimple & effective product to get a unified reporting view for monetization and the customer support is great.
Abhinav Prakash, Lead-Revenue & Growth, InMobiAutomatically aggregates, normalizes & organizes all monetization, analytics and marketing data.
Eliminates data silos, enables data transformations, tracks data at high granularity & provides powerful visualization functionalities.
With Tercept, you can generate more insights, serve your customers better & close more deals.
Tracks & ingests user behavior & user-level monetization data.
Boosts your direct campaign goals through real-time user scoring & automated optimization.
Exceptional campaign performance helps your sales team get more renewals, higher CPMs & larger budgets.
Combines your user behavior & user-level monetization data enabling deep insights at the intersection of USERs, URLs & BIDs.
Support from Tercept's data science & engineering teams helps you ideate & iterate to test out unlimited hypotheses, generate meaningful insights, take action & drive impact.
Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize their revenues. This…
Before getting into what a CPC campaign is, let us first go through what are the different types of campaigns…
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