Machine Learning Driven Unified Analytics for Digital Publishers & Marketers
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We're trusted by several industry leaders.
Within a few months, Tercept has been able to more than double eBay's Revenue from Google Adx through automated price floor optimization.
Anish Nair, Manager – Programmatic, eBay IndiaTercept's Unified Analytics Platform has helped us save a lot of time aggregating data across all our partners. They have a flexible, user friendly & reliable platform which is conducive for in-depth analysis. The Tercept team has been very responsive and has helped us quickly setup many custom metrics which we track on a regular basis.
Karthik Iyer, VP Product, CureJoy
100s of Data Connections with leading AdServers, AdExchanges, SSPs, AdNetworks, Analytics Platforms, Social Media, Marketing & Advertising Platforms
Data normalization, Unification of Dimensions & Metrics for OLAP analysis
Powerful pivot style analytics, charting & visualization
Automatically send data in real-time into Google Data Studio, Google Spreadsheets, Tableau or Any BI tool of your choice
Data that is always up to date & at your finger tips
Automatically create custom groupings of countries, adunits, etc for efficient analysis
We’ve made it super easy to get started – click a few buttons & start seeing your data within 5 minutes on the Tercept dashboard. (No integrations required).
Boost your optimization teams productivity & maximise your returns today!
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Second price auctions create a big gap between what the buyer is willing to pay and what the publisher ends up earning. Pricing floors is a key lever under the publisher’s control to optimize programmatic revenues. However, setting the right pricing floor requires deep analysis & constant monitoring. Under-pricing or over-pricing can result in dramatic fluctuations in Revenue.
Machine learning algorithms that optimize price floors for your existing demand stack (Adexchanges & SSPs like Adx, Appnexus, Rubicon, etc)
Fully automated & real-time
Optimization at a granular level, by crunching GBs of data & analyzing buying patterns
A/B testing of multiple price floors simultaneously & setting the perfect floor at any point in time
Proven & consistent approach to improving your programmatic Revenues
Beat the demand side using best in class prediction algorithms & big data tech
Tercept’s Dynamic Pricing Technology can boost your Yield & CPMs by more than 100%. No new demand, no new integrations, higher CPMs & Revenue!
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What is a Second Price Auction? Second Price Auction in Real Time Bidding is a model where the winner pays…
There is no single way to optimize programmatic inventory, mainly because not all publishers are working with the same demand…
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