Machine Learning Driven Programmatic Yield Analytics & Optimization
Tercept’s machine learning algorithms work on the publishers’ existing demand stack (Adexchanges & SSPs like Adx, Rubicon, Pubmatic, Appnexus, AOL, OpenX, Index, etc) and automatically optimizes pricing floors in real-time, at a granular level, by crunching GBs of data & analyzing buying patterns. Further, we are able to fine-tune the pricing by running A/B testing of multiple price floors simultaneously & setting the perfect floor at any point in time.
Due to the second price auction, there is a big gap between what the buyer is willing to pay and what the publisher ends up earning. Hence, Pricing floors is a key lever under the publisher’s control to optimize programmatic revenues. However, setting the right pricing floors requires deep analysis & constant monitoring. Under-pricing or over-pricing the inventory can result in dramatic fluctuations in revenue since it directly impacts the fill rate. Further, it is not possible to manually manage many pricing floors, hence the effort becomes superficial.
Tercept’s technology is able to boost the publisher’s Yield & CPMs by more than 100%.
No new demand, no new integrations, higher CPMs & Revenue.
Tercept Analytics aggregates all your data automatically organizes it in real-time into one single dashboard. We have listed the prominent features below:
With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.
We’ve made it super easy to get started – click a few buttons & start seeing your data within 5 minutes on the Tercept dashboard. (No integrations required).
Boost your monetization teams’ productivity & optimize your programmatic efforts today!
Within a few months, Tercept has been able to more than double eBay's Revenue from Google Adx through automated price floor optimization.
Tercept's Unified Analytics Platform has helped us save a lot of time aggregating data across all our monetization partners. They have a flexible, user friendly & reliable platform which is conducive for in-depth analysis. The Tercept team has been very responsive and has helped us quickly setup many custom metrics which we track on a regular basis.
Machine Learning Driven Ad Revenue Analytics & Optimization for Digital Publishers