The Tercept Blog

How to create a best-in-class monetization analytics setup?

Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize their revenues. This leads to ominous challenges around managing all the data and staying on top of things…

Features you cannot do without for Analytical Reporting

Analytical reporting uses qualitative and quantitative data to enable strategists to make data driven decisions based on evidence and analytics. These decisions impact a company for better or worse. Here are 5 features…

Introducing YouTube Analytics

We’re sharing a key update about Tercept Unified Analytics: We’ve added support for YouTube Analytics. You can now track your…

Is running Anonymous hurting you?

If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing…

RTK.IO: New Data Connection

We’ve added support for RTK.IO: A leader in header bidding technology, RTK provides a platform for managing header bidding, real…