Google Ad Manager
The biggest challenge faced by digital publishers is to collect and aggregate data from its various data points. We make it easy to collect, organize and present any form of structured & un-structured data. We can collect data through any connections you use and present them in one place.
Adding Google Ad Manager connector is easy. Use your credentials and Tercept will extract your data. See your metrics on our Unified Analytics Dashboard instantly.
| Dimension | Metrics |
| Ad Network Name | Total Code Serve Count |
| Ad Unit | Unfilled Impressions |
| Advertiser | Impressions |
| App ID | Total code served count |
| App Names | Unfilled impressions |
| Audience Segment | SDK mediation creative impressions |
| Brand | SDK mediation creative clicks |
| Browser | Total impressions |
| City | Total targeted impressions |
| Country | Total clicks |
| Creative | Total targeted clicks |
| Creative Size (delivered) | Total CPM and CPC revenue |
| Data Partner | Total CPM, CPC, CPD, and vCPM revenue |
| Date | Total average eCPM |
| Demand Channel | Total CTR |
| Device Category | Total Active View eligible impressions |
| Devices | Total Active View measurable impressions |
| Domain | Total Active View viewable impressions |
| Line Item | Total Active View % measurable impressions |
| Line Item Type | Total Active View % viewable impressions |
| Key Values | Total Active View Revenue |
| Mediation type | Ad server impressions |
| Programmatic Buyer | Ad server targeted impressions |
| Programmatic Channel | Ad server clicks |
| Yield Group | Ad server targeted clicks |
| Yield Partner | Ad server average eCPM |
| Unified Pricing Rule | Ad server CTR |
| Ad server CPM and CPC revenue | |
| Ad server CPD revenue | |
| Ad server CPM, CPC, CPD, and vCPM revenue | |
| Ad server impressions (%) | |
| Ad server clicks (%) | |
| Ad server Active View measurable impressions | |
| Ad server Active View viewable impressions | |
| Ad server Active View % measurable impressions | |
| Ad server Active View % viewable impressions | |
| Ad Exchange impressions | |
| Ad Exchange targeted impressions | |
| Ad Exchange clicks | |
| Ad Exchange targeted clicks | |
| Ad Exchange CTR | |
| Ad Exchange revenue | |
| Ad Exchange average eCPM | |
| Ad Exchange impressions (%) | |
| Ad Exchange clicks (%) | |
| Ad Exchange revenue (%) | |
| Ad Exchange Active View non-viewable impressions | |
| Ad Exchange Active View non-viewable impression distribution | |
| Ad Exchange Active View undetermined impression distribution | |
| Ad Exchange Active View viewable impression distribution | |
| Ad Exchange Active View non-measurable impressions | |
| Ad Exchange Active View eligible impressions | |
| Ad Exchange Active View measurable impressions | |
| Ad Exchange Active View viewable impressions | |
| Ad Exchange Active View % measurable impressions | |
| Ad Exchange Active View % viewable impressions | |
| Start | |
| First quartile | |
| Midpoint | |
| Third quartile | |
| Complete | |
| Average view rate | |
| Average view time | |
| Completion rate | |
| Total error count | |
| Total error rate | |
| Video length | |
| Auto-plays | |
| Click-to-plays |
