Unified Analytics
Analytics teams can setup data transformations & create custom reports that combine/map data across data sources. They can also automatically send data into visualization dashboards (Tableau, Looker, Google Studio, etc) & predefined Google Spreadsheets for easy reporting & data consumption. With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.
Use Cases
Automated granular programmatic reporting (consolidated & normalized reporting across all your partners).
Third party ad-server discrepancy tracking (1P-3P) reports: for your direct campaigns as well as tag-based indirect inventory partnerships.
Comprehensive monitoring & alerting (across every partner, every dimension, every metric) that can send notifications on Slack, SMS, Email and/or Google Chat.
Accurate Ad-Revenue Attribution tto traffic acquisition campaigns, app-install partnerships, push notifications & other marketing activities. (Revenue tracking for user-cohorts.)
Track Prebid Analytics metrics like Timeouts, Bid Rates, Win Rates, Coverage, Bid Density, Load Times, Consent Rates & Bid/Win CPMs.
Features
We’ve made it super easy to get started – click a few buttons & start seeing your data within 5 minutes on the Tercept dashboard. (No separate integrations required).
Boost your optimization team’s productivity & maximise your returns today!