Unified Analytics

Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting capabilities.

Analytics teams can setup data transformations & create custom reports that combine/map data across data sources. They can also automatically send data into visualization dashboards (Tableau, Looker, Google Studio, etc) & predefined Google Spreadsheets for easy reporting & data consumption. With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.








Use Cases

01

Setup data transformations, map data across isolated data sources & track custom metrics like PageRPM, Session RPM, Discrepancies & Revenue attribution by source.

02

Apart from 100’s of data connections, integrate custom/niche data sources which do not have reporting APIs available.

03

Fetch real time data like “Real time active users” by various dimensions in Google Analytics.

04

Track Prebid Analytics metrics like Timeouts, Bid Rates, Win Rates, Coverage, Bid Density, Load Times & Bid/Win CPMs.

05

Use role based access control: Control the list of partners, their dimensions, metrics & specific dimension members to be displayed for every login.

Features

Powerful pivot style analytics, charting & visualization

Automatically create custom groupings of countries, adunits, etc for efficient analysis

Data normalization, Unification of Dimensions & Metrics for OLAP analysis

100s of Data Connections with leading AdServers, AdExchanges, SSPs, AdNetworks, Analytics Platforms, Social Media, Marketing & Advertising Platforms

Data that is always up to date & at your finger tips

Comprehensive monitoring & alerting module via e-mail whenever any metric drops or jumps beyond a specified threshold.

We’ve made it super easy to get started – click a few buttons & start seeing your data within 5 minutes on the Tercept dashboard. (No separate integrations required).
Boost your optimization team’s productivity & maximise your returns today!

  • Tercept allows us to integrate and consolidate our programmatic reporting capabilities across multiple vendors, saving us development time so we can focus more on the real analysis. The customer support is usually helpful and responsive when issues are escalated.

    Yong Chang Yi, Data Analytics Director, Carousell logoYong Chang Yi, Data Analytics Director, Carousell

  • Simple & effective product to get a unified reporting view for monetization and the customer support is great.

    Abhinav Prakash, Lead-Revenue & Growth, InMobi logoAbhinav Prakash, Lead-Revenue & Growth, InMobi

  • Tercept is our go-to platform for all our ad monetization data. It has significantly improved data accuracy & reduced manual overhead for us. Tercept’s support has been very fast and their expertise in programmatic advertising has helped us resolve many issues.

    Vipul Bathwal, Head of Strategy & Monetization, Gaana.com logoVipul Bathwal, Head of Strategy & Monetization, Gaana.com