You can now track your Facebook Video level metrics like reach & engagement, video retention metrics, auto-play vs click-to-play stats, segment the data by fans vs non-fans, etc. You can measure video views, unique video views, understand which parts of your video are most engaging & least engaging to your audience, understand your audiences appetite […]
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Tercept Blog
Introducing YouTube Analytics
We’re sharing a key update about Tercept Unified Analytics: We’ve added support for YouTube Analytics. You can now track your Video & Playlist Stats like No. of Views, Avg. View Duration across Playback locations, Device Types, Traffic Sources and Countries among others. You can also track your Ad, Video & Asset Monetization Stats like Earnings, […]
Everything you need to know about Second Price Auctions & the opportunities it throws up for Publishers.
What is a Second Price Auction? Second Price Auction in Real Time Bidding is a model where the winner pays 1 cent more than the second highest bid in the auction instead of the price that won him the bid. For Example: If there’s a bid that is happening for an inventory and let us […]
7 Approaches for Programmatic Optimization
There is no single way to optimize programmatic inventory, mainly because not all publishers are working with the same demand sources. Each demand source partner may be using different platforms. Publishers that use multiple-demand source platforms have many challenges, and among them is data aggregation. There is no single way to optimize programmatic inventory, mainly […]
How to solve your ad monetization data nightmare?
Data is very critical. Every ad monetization lead who manages digital advertising faces the same problem: how to aggregate and analyze data across multiple platforms. This task is a complete nightmare. On average, a publisher’s monetization team spends between 2-3 days a week downloading spreadsheets & compiling data just to have the ability to start analyzing […]
Is running Anonymous hurting you?
If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing rules, where they allow you to set minimum price for your inventory below which Advertisers are not allowed to bid. But there is more to it. Let’s dive into some details. Publishers can set pricing […]
Is the AT&T acquisition of Appnexus good for the ecosystem?
https://www.businesswire.com/news/home/20180625005372/en/ATT-Acquire-AppNexus AT&T and Appnexus just announced the acquisition. Is this good for the ecosystem? I would say so. The more options publishers have, the better for the ecosystem and the more scope for optimization. Competitive ecosystems drive more innovation. Pretty much all the innovation we are seeing today in programmatic started 8-9 yrs back with […]
Are you measuring your Google Adx performance right? AdRequest CPM Vs Ad CPM.
Simply put, Ad Request CPM is the revenue earned per thousand ad requests. Before going to details of ad request CPM, it is important to understand what an Ad Request is in the first place. Let us assume you have a website and you set up an ad slot where you want to show ads, […]
RTK.IO: New Data Connection
We’ve added support for RTK.IO: A leader in header bidding technology, RTK provides a platform for managing header bidding, real time bidding (RTB), and ad operations. From an integrated user interface, you can configure, install, and implement a complete header bidding solution across your sites while also leveraging real-time highly flexible analytics. You can take […]
How do you increase revenues in Google AdX?
The revenue you earn from Google Adx is proportional to the ad request volume, fill rate (or coverage) & AdCPM. As a monetization team member, you would have little control over the ad request volume. The fill rate & AdCPM you receive depends on the price floor that’s set on Google Adx. So, effectively, the […]
