Experiment 4: Does stopping open-auction give better results overall in certain scenario & if so, why?

Part of “Five Experiments to Understand Google Adx Better” To understand open auctions better, it is important to have a bit of background knowledge on DFP’s Dynamic Allocation and its line-item priority flow. In Google Ad Manager (formerly, Google DFP), there are different types of line-items from which Ad Manager will decide which impression to […]

Experiment 2: Is running Anonymous floors hurting you?

If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing rules, where they allow you to set minimum price for your inventory below which Advertisers are not allowed to bid. But there is more to it. Let’s dive into some details. Publishers can set pricing […]

Five Experiments to Understand Google Adx Better

Google Adx is the market leader among Ad Exchanges & SSPs and digital publishers are increasingly relying on Google Adx for their programmatic monetization. Given Google’s scale & popularity, you’d think that Adx is a fully transparent platform which gives full control to publishers when they put up their ad-inventory for auctions. In reality, what […]

Introduction to Floor Price Optimisation.

One of the most important optimisation methods for Publishers using Google Ad Exchange is Floor Price Optimisation through Google Ad Exchange Pricing Rules. This is where publishers can set a minimum floor price for their inventory below which advertisers won’t be able to bid. So pricing rules play an important role in influencing ad revenue […]