Retail media is rapidly becoming a cornerstone of monetization for marketplaces across Asia. In a recent discussion with Gibson, who leads digital advertising at Carousell Group, several important themes emerged about how to grow revenue, manage ad tech infrastructure, and balance monetization with user experience. Strategic priorities for growth Carousell’s advertising goals are focused on […]
Author Archives
Rajat Jain
Data, Transparency, and the Future of Supply Partnerships
At Tercept, we often engage with industry leaders to better understand the evolving dynamics of digital advertising. In a recent conversation with Greg MacDonald, Founder & CEO of Chelsea Strategies, several themes stood out that are particularly relevant for supply platforms navigating today’s ecosystem. From chasing cheap reach to proving impact While advertising’s goal remains […]
Who Really Invented Header Bidding? Let’s Settle This Once and for All
Lately, I’ve been seeing a lot of LinkedIn posts debating who invented header bidding. So, as someone who’s been in AdTech for 17 years (yeah, I’ve seen it all—pre-RTB, pre-Google AdX, the Wild West days of ad-exchanges), let me give you my two cents on this heated topic. Back in the day, Right Media Exchange […]
Pioneering Global Media Management for Enhanced Revenue Growth
As we approach a new era of technological advancements and dynamic consumer behaviors, global media management is undergoing a transformative shift. For companies in the media, advertising, and publishing domains, staying ahead of these trends is not just about survival—it’s about thriving in a competitive ecosystem. At Tercept, where automation meets revenue optimization, we explore […]
