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Part of “Five Experiments to Understand Google Adx Better” Before diving deep into the topic, it is important for us to first understand what a multi-size ad unit is. In Google Ad Manager, while creating ad units, you can select one or more sizes for the same ad unit and while generating GPT, if you […]

Google Adx is the market leader among Ad Exchanges & SSPs and digital publishers are increasingly relying on Google Adx for their programmatic monetization. Given Google’s scale & popularity, you’d think that Adx is a fully transparent platform which gives full control to publishers when they put up their ad-inventory for auctions. In reality, what […]

One of the most important optimisation methods for Publishers using Google Ad Exchange is Floor Price Optimisation through Google Ad Exchange Pricing Rules. This is where publishers can set a minimum floor price for their inventory below which advertisers won’t be able to bid. So pricing rules play an important role in influencing ad revenue […]

What is a Second Price Auction? Second Price Auction in Real Time Bidding is a model where the winner pays 1 cent more than the second highest bid in the auction instead of the price that won him the bid. For Example: If there’s a bid that is happening for an inventory and let us […]

There is no single way to optimize programmatic inventory, mainly because not all publishers are working with the same demand sources. Each demand source partner may be using different platforms. Publishers that use multiple-demand source platforms have many challenges, and among them is data aggregation. There is no single way to optimize programmatic inventory, mainly […]

Data is very critical. Every ad monetization lead who manages digital advertising faces the same problem: how to aggregate and analyze data across multiple platforms.  This task is a complete nightmare. On average, a publisher’s monetization team spends between 2-3 days a week downloading spreadsheets & compiling data just to have the ability to start analyzing […]

If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing rules, where they allow you to set minimum price for your inventory below which Advertisers are not allowed to bid. But there is more to it. Let’s dive into some details. Publishers can set pricing […]

Simply put, Ad Request CPM is the revenue earned per thousand ad requests. Before going to details of ad request CPM, it is important to understand what an Ad Request is in the first place. Let us assume you have a website and you set up an ad slot where you want to show ads, […]

The revenue you earn from Google Adx is proportional to the ad request volume, fill rate (or coverage) & AdCPM. As a monetization team member, you would have little control over the ad request volume. The fill rate & AdCPM you receive depends on the price floor that’s set on Google Adx. So, effectively, the […]