Five Experiments to Understand Google Adx Better

Google Adx is the market leader among Ad Exchanges & SSPs and digital publishers are increasingly relying on Google Adx for their programmatic monetization. Given Google’s scale & popularity, you’d think that Adx is a fully transparent platform which gives full control to publishers when they put up their ad-inventory for auctions. In reality, what […]

Introduction to Floor Price Optimisation.

One of the most important optimisation methods for Publishers using Google Ad Exchange is Floor Price Optimisation through Google Ad Exchange Pricing Rules. This is where publishers can set a minimum floor price for their inventory below which advertisers won’t be able to bid. So pricing rules play an important role in influencing ad revenue […]

7 Approaches for Programmatic Optimization

There is no single way to optimize programmatic inventory, mainly because not all publishers are working with the same demand sources. Each demand source partner may be using different platforms. Publishers that use multiple-demand source platforms have many challenges, and among them is data aggregation. There is no single way to optimize programmatic inventory, mainly […]

How to solve your ad monetization data nightmare?

Data is very critical. Every ad monetization lead who manages digital advertising faces the same problem: how to aggregate and analyze data across multiple platforms.  This task is a complete nightmare. On average, a publisher’s monetization team spends between 2-3 days a week downloading spreadsheets & compiling data just to have the ability to start analyzing […]

Is running Anonymous hurting you?

If you’re a publisher and if you’re using Google Ad Exchange, you will be familiar with Google Ad Exchange pricing rules, where they allow you to set minimum price for your inventory below which Advertisers are not allowed to bid. But there is more to it. Let’s dive into some details. Publishers can set pricing […]

How do you increase revenues in Google AdX?

The revenue you earn from Google Adx is proportional to the ad request volume, fill rate (or coverage) & AdCPM. As a monetization team member, you would have little control over the ad request volume. The fill rate & AdCPM you receive depends on the price floor that’s set on Google Adx. So, effectively, the […]

How do I optimize floor price for Google Adx?

Ideally, you would require 4 things to be able to optimize Google Adx Price Floors optimally: Granular set of pricing rules covering every combination of adunit, adsize, country, device category, browser, operating system, etc. This can run into 100s of rules even if you consider only high volume segments Algorithm which looks into win rates, […]