In one of our previous blogs: Experiment 1: Cost of running Google Multi-size AdUnits – Pricing Rules Become Redundant, we spoke about how Ad Exchange Pricing Rules become redundant if you are using a multi-size ad unit. Let’s say you have an ad unit with multiple sizes: 300×250 and 320×50, both the sizes are included […]
Monthly Archives
December 2018
Understand the strong link between Bid Metrics & Pricing Rules
We have discussed about Google Ad Exchange pricing rules many times and the opportunity it throws for Publishers. It is the only control Publishers have over the pricing of their inventory when it comes to Programmatic selling through Ad Exchange. Pricing rules allow Publishers to set their minimum price in CPM for their inventory. But […]