How useful are Data Transfer Reports from Google Ad Manager?

After optimizing our Publisher’s inventory for CTR and Viewability from many variables that are available in Google Ad Manager’s ‘Historical’ report type, we started to think about the possibility of having more variables. We discovered there is more granular, log level data available from Google Ad Manager called Data Transfer Reports. So, these files provide […]

A/B testing experiments on your Header Bidding setups

Importance of header bidding in Advertising: Header Bidding is the most important AdTech enhancement in recent years since RTB. This helped publishers to maximize the the bids they would receive for their most important inventory. With so many modules at our disposal, this is a good time to dive down to different experiments we can […]